PENERAPAN REGULASI SOCIAL-COMMERCE TIKTOK SHOP DALAM TRANSAKSI MELALUI SISTEM ELEKTRONIK

Abstract

Abstrack

E-Commerce is a new style of online transaction that does not present physical and real business actors. Convenience and efficiency are the main reasons many people want an online buying and selling mechanism. The aim of this research is to find out how legal protection is provided by the State through statutory regulations for the public as consumers related to electronic E-Commerce transactions. This is necessary because there are many legal issues involving business economic issues regulated in article no. 31 of 2023 concerning Business Licensing, Advertising, Guidance and Supervision of Business Actors in trading via electronic systems. Several positive laws related to trade regulations in Indonesia, especially E-Commerce, including the Consumer Protection Law and the ITE Law, provide an overview of the important things that constitute the rights and obligations of the parties to a transaction. Using Normative Law research methods, a statutory regulatory approach. The research results show that: Tiktok Shop as an additional feature in the Tiktok application must have permission as a marketplace and separate the marketplace application and social media because social media has differences in licensing, so both must be submitted to the Ministry of Trade. This regulation aims to regulate E-commerce, protect consumers, and ensure that business actors comply with applicable laws and regulations, especially in terms of business licensing, standardization of goods, price regulations, and data protection

Keyword : E-commerce, consumer protection, online transactions.