Vol 10, No 1 (2025)

Makro: Jurnal Manajemen Dan Kewirausahaan

Table of Contents

Articles

OPTIMIZING EMPLOYEE PERFORMANCE THROUGH EFFECTIVE WORK DISCIPLINE, WORK EXPERIENCE AND WORK ENVIRONMENTAL
Novianto Eko Nugroho
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1-18
ANALISISSTRATEGIPEMASARANPADAERANEW NORMAL DI MANO BEACH HOUSE RESTAURANT SEMINYAK
Nengah - Diana
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19-34
THE IMPACT OF INFLATION, INTEREST RATES, AND EXCHANGE RATE ON THE GROWTH OF THE MANUFACTURING SECTOR IN EAST JAVA
Wahyu Aditama Putra Mukti Wibawa, Karari Budi Prasasti
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35-45
Strategi Inovasi dan Diferensiasi Produk Untuk Meningkatkan Daya Saing UMKM di Era Digital
Akhmad - Azhari, M.Anugrah Jaya Tanjung, Rifki Anwar Sagala, Wulan Cintami Sri Rezeki Manurung, Zahratul - Hayati
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46-60
PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN TIPA-TIPA (STUDI KASUS: PASAR DESA SILIMBAT)
Kania Sabatini Perangin-angin
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61-74
PENGARUH GREEN MARKETING DAN MARKETING CAPABILITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK DRW SKINCARE DI DIAH BEAUTY PAMEKASAN
Vinasinthiya - Vinasinthiya, Zainurrofiki Zainurrofiki, Mohammad Herman Djaja, Adriani - Kusuma
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75-88
Pentagon Fraud Factors: Impact and Implications on Cash Theft by Employees of Bank BPRS Bhakti Sumekar Sumenep
Moh. Ilham Catur Alamsyah, Nurul Alfian, Runik Puji Rahayu, Rani Nur Fitrianti
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89-104